![]() ![]() For instance, the famous Mercedes logomark, which is a three-pointed star, is a representation of vehicles on land, in the air and at sea. Meaning: A great logo design tells a story and connects the mission and history of the brand in some way, shape or form. Your logomark needs to reflect the unique essence of your organisation and align with its distinct personality. Uniqueness: This goes without saying because each company has its own set of values, ideas and characteristics. Here is what you need to create a memorable logomark that makes your brand explode into life: Why do certain logomarks stand out while others fade into obscurity? Indeed, a logomark design can often be more identifiable than a logotype, as is shown by the Apple logo. Logomarks can act as graphic elements on signs, stationery, adverts and merchandise. An example of this would be a photography agency having a camera symbol as part of the logo design. This is especially the case if your brand happens to be a pictorial representation. It is an excellent method of helping customers to identify and understand what your brand is about. One of the best reasons to use a logomark is to enhance brand identity. If you are a small business, you could start with a simple yet adaptable logo and add a mark once the company expands and gains a broader market or narrower focus. It should be noted that adding a logomark could add to your brand development process, so your budget could be the deciding factor. The type of business you are involved in can dictate whether you need both a logotype and logomark design. The silver apple with the missing ‘bite’ has become inseparable with the brand over the years. ![]() Related Article: How The Right Logo Design Can Increase Salesĭesigners will tell you that logomarks are more ‘abstract’ than their logotype brethren, as they are symbols and they don’t necessarily sit next to the brand name.Ĭompanies such as Apple have successfully used a logomark design as their corporate symbol. Specify corporate colours with CMYK or Pantone references to ensure correct colour reproduction once the logo is printed. While it is good to experiment with colours, it is best to keep a limited colour palette if possible.Make sure that text and fine lines are still legible when the logo design is scaled down. Your logo will be reproduced in various sizes and you may need it to be as small as a postage stamp to fit on stationery.Imagine how the logo will look on a newspaper advert or reversed out of a dark background. It is important that the logo can be reproduced in a single colour such as black or white while still being recognisable.It should be crisp regardless of whether it is printed on a tiny business card or a giant billboard. Logos must be designed in a vector application such as Adobe Illustrator, not Photoshop! The reason for this is that the logo needs to be scalable without losing its quality.Whether you intend to design your own logo or get a professional branding agency involved, there are a few simple rules to follow: If you wish to see examples of great logotype designs, click here. What happens is that this form of logo uses a special typeface and letter styling, which becomes associated with a brand. When done correctly, using only typography to create a logo design can be an effective branding weapon. You don’t need to use a symbol or icon to be effective, and that is the idea behind logotype design. ![]() There may also be corporate identity elements such as Pantone colours and white space around the logo. On occasion, logotypes may be made from geometric shapes with abstract letterforms to give off a certain effect. It is possible to display the logo in a pre-existing font or else it can be customised to suit the specific needs of a company. When people talk about logo design, they are usually thinking about logotypes because of the name. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |